Aalborg Chokoladen is a company based in Aalborg, Denmark. They make quality chocolate, and wanted some new ideas for products to sell.

The concept is for their chocolate jars. Each product will contain text and graphics about the production. You can tear off the packaging and open it up, where you will be able to read about the process of how the chocolate is made.
The stories are about the production and the city of which the chocolate is made in. The jars can be a collector's item, where if you buy every taste, you will get the whole story.
The packaging is simple, and colors have been used that match the content of each product.